Technology Apr 17, 2025

Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying

This week’s Future of TV Briefing looks at how TV network and streaming service owners like AMC Networks are placing bigger bets on outcome-based measurement heading into this year’s upfront and the potential for outcome-based buying...

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Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying

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